/Yonhap Korean figure skating megastar Kim Yu-na is quickly establishing herself as a global sports celebrity. Earlier this week, Kim appeared on Canada's CBC in a show titled "Battle of the Blades" with her coach Brian Orser. It is a reality show pairing retired male hockey players and former female figure skaters. They compete in ice dance, with one pair getting eliminated each week.
Kim opened the show with a variation of her short program for this season to a James Bond medley at Maple Leaf Gardens in Toronto.
Kim's agency IB Sports said the idea was to give her wider exposure in Canada before the Olympics in Vancouver in February. It was just one of IB Sports' many strategies to turn Kim into a world star. The company has already made a documentary about her at its own expense and plans to provide it to the Discovery Channel at the time of the Olympics.
If Kim wins the gold medal in the upcoming Olympics, IB Sports plans to hold a massive ice show in Los Angeles.
Kim could also participate in a worldwide tour of top figure skaters, mainly Olympic medalists, organized by IMG, one of the largest sports marketing firms in the world, which is to tour Korea, China, Japan and North America after the Olympics. The show in Korea is scheduled for mid-April.
Olympic gold and following in the footsteps of her idol, five-time World Champion Michelle Kwan, do not seem a distant dream for Kim, who seems unbeatable at the moment.
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